World Perspectives
wheat feed-grains soy-oilseeds

Unknowns and Uncertainties

The Memorial Day weekend at the end of May is widely considered to be the beginning of summer even though that season’s solstice does not occur for at least another three weeks. As farmers, traders, processors, exporters and everyone else with vested interest in the production of major U.S. crops return from the holiday and look ahead, they always face the standard questions about weather, crop planting progress, crop conditions and what the future holds for market activity and price direction. Every year is different. There always seems to be a widely unique array of possible answers as well as market and price responses to those standard questions. After all, U.S. and other Northern Hemisphere crops have a full growing season appro...

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feed-grains soy-oilseeds wheat

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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