As Cuba's economic crisis has deepened, discussions about the country's eventual economic and political transition have reemerged. One question that inevitably follows is what opportunities might emerge for U.S. agricultural exports. So, here’s a brief review of those opportunities, but not in the usual way of looking for them. A review of Cuba’s agricultural trade reveals a few surprises. In many respects, it is not a matter of the U.S. grabbing and holding on to a new market with untapped potential; it is more like trying to break into a market that has already been fully claimed. A regime change will not be the kick-off to a new game; it will more likely mean the U.S. inserting a new player into a game already wel...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
What You Need to Know Today: The U.S. dollar continued to strengthen Thursday as persistent inflation reinforced expectations for additional Federal Reserve interest rate hikes. Higher Treasury yields have helped support the dollar, potentially reducing the competitiveness of U.S. agricultural...
In yesterday’s WASDE, USDA reduced its overall red meat and poultry production forecast for 2026 as declines in beef and broiler output more than offset increases in pork and turkey production. Fourth-quarter beef production was revised downward because of slower fed cattle marketings and...
Key Takeaways: Dry bulk freight markets were stronger this week, but the rally was uneven and due to divergent dynamics across basins and vessel classes. Panamax markets were broadly higher, but Atlantic grain demand was primarily responsible while Asian activity was subdued. That trend...