World Perspectives
softs

We All Scream

President Joe Biden is “bad talking” about the food industry, accusing it of greed for raising prices. While his focus was on “chips” and shrinkflation, he could also have talked about his favorite food, ice cream. After all, his generation – those over age 75, are the second largest cohort for eating the frozen desert only barely being out-eaten by children. Shrinkflation in ice cream is called over-run, which simply means adding air to reduce the product’s density of expensive milk fat.  For many people, ice cream is an essential non-essential. It is high demand comfort food, as proven by ice cream hogging nearly a full half-aisle in the average grocery store. As a “luxury” product in...

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From WPI Consulting

Illuminating the value of technical research

On behalf of a commodity producer organization, WPI evaluated the outputs from a project that featured a $5 million investment into technical research over multiple years. WPI’s team captured the results of this extensive effort and synthesized them for presentation to the organization’s governing board; among the findings uncovered and presented for the first time was the development of genomic traits proven, via rigorous testing, to provide crop yield advantages of 50 percent or more to U.S. farmers in times of drought. Capturing measurable results from long-term efforts can be challenging. Educating clients on the dynamics of success measurement when quantifiable results are not readily available requires deep client-consultant collaboration and an ability to consider both near- and long-term client aspirations with market/policy dynamics – attributes that WPI brings to every consulting engagement.

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