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White Commodities

The U.S. rice industry motivated its politicians to attack USTR Katherine Tai last week as she made the rounds on Capitol Hill. The main point of their ire is India, which they claim uses subsidies far more than WTO rules allow. Indeed, India has subsidized agriculture to the point that its rice exports have doubled over the past decade and now constitutes 40 percent of global trade. Its sugar exports have also doubled and, at 8.5 MMT, it became the world’s sixth largest wheat exporter this year.  Of course, U.S. rice producers are not innocent. They are also heavily subsidized with government support in some years representing over half of farm income. Globally, rice is a trader’s nightmare as governments erect some of th...

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Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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