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softs

White Commodities Focus

White commodities is an American euphemism for three crops, cotton, rise, and sugar, that are all white in color and each have statutory programs considered complex or unique. They are generally produced in the U.S. south, and their traits include: Cotton: A chemically intensive crop with the largest subsidy on an area basis, and with a mostly non-food use except for cottonseed oil. The more valuable Pima variety is grown in Arizona and California. Rice: A water intensive crop with methane emissions and strong competition from Asian varieties.  Sugar: A dubious nutrition profile that is subsidized by consumers via strict import limitations. India is the largest rice exporter, and its crop is down due to a late monsoon, and its suga...

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Trump Tariffs: Preliminary Success in Asia

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feed-grains soy-oilseeds wheat

CFTC COT Report Analysis

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wheat softs

2026 Minor Crop Acreage Outlook

Yesterday, WPI presented our initial acreage forecasts for the 2026 U.S. crop year with a focus on the major crops (corn, soybeans, and all-wheat). Today, we extend that analysis to show our forecasts for more minor crop acres. Briefly, our modeling results show that producers across the U.S. a...

Trump Tariffs: Preliminary Success in Asia

The Trump tariff plans are still unfolding with almost daily changes. However, on a positive note, the latest news is that China and the U.S. have reached a framework agreement prior to President Trump and President Xi meeting on Thursday in Korea at the end of Trump’s Asia tour. China&rs...

feed-grains soy-oilseeds wheat

CFTC COT Report Analysis

Friday’s CFTC report showed managed money traders adding back to short positions across the ag space as technical conditions quickly deteriorated for the soy complex and wheat. Funds added nearly 85,000 contracts to their all-ag futures net short last week and continue to hold a neutral/s...

wheat softs

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Yesterday, WPI presented our initial acreage forecasts for the 2026 U.S. crop year with a focus on the major crops (corn, soybeans, and all-wheat). Today, we extend that analysis to show our forecasts for more minor crop acres. Briefly, our modeling results show that producers across the U.S. a...

feed-grains soy-oilseeds wheat

CFTC COT Report Analysis

Friday’s CFTC report showed managed money traders cutting back short positions across the ag space as technical conditions strengthened for corn, soybeans, and wheat. Funds cut their net short across all ag futures by 79 percent last week and are now flat the market, holding just 17,000 c...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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