Global demand for avocados has been growing at 7 percent per year. Mexico produces 30 percent of the world’s avocados but supplies 45 percent of those in international trade. The U.S. is by far the largest importer. Bloomberg cites the years-long drought in Spain as a threat to that count...
The American Salad Belt is largely on the West Coast and Congressional representatives mostly from that region have introduced legislation (The Specialty Crops Reporting on Opportunities and Promotion Act) intended to boost the export of crops like fruits and vegetables. The political represent...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.