World Perspectives

Wishful Thinking; Better Buyers than Sellers; Siloed Market

Wishful Thinking The EU is developing a new trade policy intended to rapidly respond to “coercive measures” by third countries, such as Donald Trump’s steel and aluminum tariffs, or China’s recent squeeze on tiny Lithuania. The idea is that if foreign countries knew that Brussels could respond more quickly and harshly with its own punitive trade measures, it might prevent adverse actions by adversaries. Maybe. Europe counter-retaliated against Trump tariffs and that was anticipated. Making governance more responsive to fast-moving events is laudable but they must be overwhelmingly large, not comparable, to be preventative. That is why it will take collective western action to prevent Vladimir Putin from taking Ukrai...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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