World Perspectives
softs

Yams versus Sweet Potatoes

Yams and sweet potatoes are easily confused and yet they are very different crops, including in global trade. Yams are starchier are more like potatoes, whereas sweet potatoes are sweet. Roughly the same volume of yams and sweet potatoes are produced by the world’s largest producers. Yet yams are mostly produced in Africa and consumed locally, whereas sweet potatoes also have roots in Asia and North America.  Moreover, sweet potatoes have been a growing export business. The U.S. is the largest exporter, while China and Vietnam now compete against each other for the number two slot. Their exports have been more variable with Vietnam joining the fray more recently and pulling ahead of China in the most recently available data.&n...

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Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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