Addicted to Failure: The New York Times is highlighting a new book by one of its reporters that accuses the food industry of masterminding consumer "addiction" to unhealthy foods. In "The Extraordinary Science of Addictive Junk Food," Michael Moss describes foods that are "hyperengineered, savagely marketed, [in an] addiction-creating battle for American 'stomach share.'" He describes a conscious effort to hook people on convenient and inexpensive foods. Never mind that convenience is a top demand by consumers and that sales of more expensive foods are growing faster than inexpensive ones. The Moss storyline prompts at least three sarcastic thoughts:1. Imagine companies making products that cause consumer addiction — Apple iPhones and iPa...
What You Need to Know Today: Cattle futures extended their sharp selloff Friday as weakening cash cattle prices, deteriorating feedlot profitability, and reduced packer demand continued to weigh on the market. The inability of futures to sustain a rally following last week's bullish Cattle on...
As predicted, the Federal Reserve held rates steady at the last meeting before the midterm elections, likely in part because of the election (see WPI 19 October and 22 September). The decision comes at the tail end of a midterm election cycle that has been marked by the two parties campaigning...
Key Takeaways: The tariff burden rose sharply in 2025 and 2026: the effective rate on imports in HTS Chapters 1–24 increased from 1.53 percent in 2024 to 6.11 percent in 2025, before averaging 5.68 percent in January–August 2026. Headline rates tell only part of the story: exemptio...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.