Meat Opportunity At least one major company has announced that as a result of Washington's harsh approach to country of origin labeling (COOL), it no longer intends to import product from Canada due to the complexity and challenge of ensuring that the labeling adheres to the regulation. Canada has been sending $4 billion worth of meat and livestock to the U.S. While the proponents of COOL may be smiling over the announcement, Canadian producers could step up their own campaign to educate American consumers as to why Canadian beef is better with pictures of the pure waters of the Canadian Rockies as a backdrop. Biased Dispute Settlement The University of Georgia's Jeffrey Berejikian analyzed 100 trade disputes pursued by the U.S. gove...
As predicted, the Federal Reserve held rates steady at the last meeting before the midterm elections, likely in part because of the election (see WPI 19 October and 22 September). The decision comes at the tail end of a midterm election cycle that has been marked by the two parties campaigning...
Key Takeaways: The tariff burden rose sharply in 2025 and 2026: the effective rate on imports in HTS Chapters 1–24 increased from 1.53 percent in 2024 to 6.11 percent in 2025, before averaging 5.68 percent in January–August 2026. Headline rates tell only part of the story: exemptio...
Markets are getting into the Halloween spirit, handing out more tricks than treats. There has been some encouraging news, but it hasn’t been enough to slow the broader slide. Now buyers need to show up with something other than another “Charlie Brown” rock for the bag. Somethi...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.